Advanced Photoshop & Graphic Design

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​Lesson 3 sections:   3-1   3-2   3-3   3-4   3-5   3-6   3-7   3-8    3-JFF   3-IDEA
A03-02: Review: Repetition - organizing and unifying designs
Objectives:
  1. Practice using the principles of contrast, repetition, alignment, proximity, typography, and color choice when creating different advertisements.

Apply: Exercises A03-02a and A03-02b. The Challenge!
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"A repetition of visual elements throughout the design unifies and strengthens a piece by tying together otherwise separate parts. Repetition is very useful on one-page pieces, and is critical in multi-page documents (where we often just call it being consistent)."

"The purpose of repetition is to unify and to add visual interest. Don’t underestimate the power of the visual interest of a page—if a piece looks interesting, it is more likely to be read." 
​ 
Robin Williams, The Non-Designer's Design Book.  Page 64
It's fun to take an idea, and then to try consciously to incorporate principles of design.  In this fake phone ad, I've contrasted two very different fonts, font sizes, color vs. black & white.  I've used repetition of fonts, color, and the boy's face.  I've also aligned elements carefully to provide strong visual lines.  

​Download the exercise files. Use the images for phones & people.  Give it a go, and create your own unique ad.  If you choose this as one of the three exercise files to submit for Lesson 3, then save your Photoshop file (.PSD) as A03-02a_Your_Name.PSD.
Again, using the principles of contrast and repetition, and also careful use of the principles of alignment and proximity, I created this watch ad.  The idea came from one of Scott Kelby's Photoshop books. 

​Download the exercise files.​  What can you design with them?  Can you use contrast and repetition in a different, visually effective manner?  If you choose this as one of the three exercise files to submit for Lesson 3, then s​ave your Photoshop file (.PSD) as A03-02b_Your_Name.PSD.
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Optional resources to share with you! (Not required)
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MUST-KNOW PHOTOSHOP HACK: Bring Back The SHIFT KEY Proportional Scale and Transform
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Insanely Powerful Tip to SHARPEN TEXTURE and DETAIL in Photoshop - High Pass Sharpening Explained
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Smart Way to Quickly Make COMIC BOOK DRAWINGS From Your Photos! Photoshop Tutorial
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Remove ANY Color Cast FAST & EASY In Photoshop - 90-Second Tip #08
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How To Remove White Backgrounds in Photoshop [QUICK & EASY WAY!]
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3 SECRET Photoshop Shortcuts To Bring Up TRULY HIDDEN Menus + 1 Funny Easter Egg
Quicklinks to all course lessons:  1   2   3   4   5   6   7   8   9   10   11   12   13   14   15
​Lesson 3 sections:   3-1   3-2   3-3   3-4   3-5   3-6   3-7   3-8    3-JFF   3-IDEA

​Page last updated January 14, 2021
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