Quicklinks to all course lessons: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Lesson 3 sections: 3-1 3-2 3-3 3-4 3-5 3-6 3-7 3-8 3-JFF 3-IDEA
Lesson 3 sections: 3-1 3-2 3-3 3-4 3-5 3-6 3-7 3-8 3-JFF 3-IDEA
A03-02 • Review: Repetition; organizing and unifying designs
Objectives:
Apply: Exercises A03-02a and A03-02b. The Challenge!
- Practice using the principles of contrast, repetition, alignment, proximity, typography, and color choice when creating different advertisements.
Apply: Exercises A03-02a and A03-02b. The Challenge!
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"A repetition of visual elements throughout the design unifies and strengthens a piece by tying together otherwise separate parts. Repetition is very useful on one-page pieces, and is critical in multi-page documents (where we often just call it being consistent)." |
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It's fun to take an idea, and then to try consciously to incorporate principles of design. In this fake phone ad, I've contrasted two very different fonts, font sizes, color vs. black & white. I've used repetition of fonts, color, and the boy's face. I've also aligned elements carefully to provide strong visual lines.
Download the exercise files. Use the images for phones & people. Give it a go, and create your own unique ad. If you choose this as one of the three exercise files to submit for Lesson 3, then save your Photoshop file (.PSD) as A03-02a_Your_Name.PSD. |
Again, using the principles of contrast and repetition, and also careful use of the principles of alignment and proximity, I created this watch ad. The idea came from one of Scott Kelby's Photoshop books.
Download the exercise files. What can you design with them? Can you use contrast and repetition in a different, visually effective manner? If you choose this as one of the three exercise files to submit for Lesson 3, then save your Photoshop file (.PSD) as A03-02b_Your_Name.PSD. |
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